Nestle's Stouffer's division, known for their Macaroni 'N' Cheese, is rolling out a fleet of food trucks this month. Starting in New York and then moving to other cities, the trucks will serve up their Mac 'N' Cheese in support of local charities.
This follows on their efforts in support of hurricane Sandy victims earlier this year. As part of this effort, Stouffer's enlisted the help of local chefs to produce a variety of Mac 'N' Cheese dishes, including Chili Mac, BBQ Mac, Mex Mac , Veggie Mac and 'Shroom Mac.
No word yet on which cities will be included in the campaign.
This is another example of large corporations embracing food trucks. Expect to see more of this in the future.