We thought we would follow our post on the incredible shrinking PC market with data on the incredible booming tablet market.
According to a recent Pew Internet study, 34% of Americans own tablets. This works out to about 80 million Americans. This is up from 18% a year ago.
Below is a chart from the Pew study that summarizes the tablet ownership demographics. Sorry about the eye test, but this detailed data is really interesting.
The chart below is from Business Insider Intelligence. It shows how rapidly tablet ownership is expanding. Also interesting is how quickly tablet ownership passed smartphone ownership.
BI Intelligence is a new subscription service from Business Insider. It cost $399 per year right now. We recently subscribed and are getting our money's worth. We think of it as a relatively low cost data and charting service.
It's well worth considering subscribing to if you make use of tech related data and charts in your business.