Small Business Labs: Commercial Real Estate Discovering Coworking

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The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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October 16, 2013

Commercial Real Estate Discovering Coworking

In September the large commercial real estate services firm Jones Lang Lasalle announced a new initiative they call Proworking.

According to their press release, this effort is based on set of research that concluded "a company should redefine the workspace as being wherever workers will be most productive."

I really don't know whether to laugh or cry over the fact that Jones Lang considers this a breakthrough insight.

But I'm happy to see the commercial real estate industry and their large, corporate customers finally starting to figure this out.

As part of their Proworking effort, Jones Lang has launched Space Exchange, which appears to be a white label version of the Liquidspace marketplace. It allows corporations to find and rent 3rd party workspaces for their employees as needed and on demand.

Coworking's adoption by large corporations is inevitable and efforts like Prowork is another step along this path.

Posted by Steve on October 16, 2013 at 01:00 AM in Coworking | Permalink

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Small Business Labs

Tracking and Forecasting the Trends Impacting the Future of Small Business