In September the large commercial real estate services firm Jones Lang Lasalle announced a new initiative they call Proworking.
According to their press release, this effort is based on set of research that concluded "a company should redefine the workspace as being wherever workers will be most productive."
I really don't know whether to laugh or cry over the fact that Jones Lang considers this a breakthrough insight.
But I'm happy to see the commercial real estate industry and their large, corporate customers finally starting to figure this out.
As part of their Proworking effort, Jones Lang has launched Space Exchange, which appears to be a white label version of the Liquidspace marketplace. It allows corporations to find and rent 3rd party workspaces for their employees as needed and on demand.
Coworking's adoption by large corporations is inevitable and efforts like Prowork is another step along this path.