Animal activists have long been agitating for greater animal rights and protections. The Nonhuman Rights Project is one such group. According to their website, their mission is:
... to change the common law status of at least some nonhuman animals from mere “things,” which lack the capacity to possess any legal right, to “persons,” who possess such fundamental rights as bodily integrity and bodily liberty, and those other legal rights to which evolving standards of morality, scientific discovery, and human experience entitle them.
They recently lost a series of lawsuits claiming chimpanzees should have bodily liberty rights, which are currently reserved for humans.
It's important to point out this group is not suggesting chimps deserve full human rights.
Instead, they are suggesting that chimps are sentient enough to deserve the right not be owned or imprisoned.
It's clear the number of people supporting the idea of increased animal rights is growing. We consider this part of the powerful and global pet humanization trend.
Expect to see more lawsuits designed to increase animal rights. Also expect to see more humans expecting businesses to not only be pet friendly, but also cater to the needs of their pets.