The quantified dog startup Whistle is expanding its product line to include a Facebook-like social network offering for dogs.
OK, the dogs won't be doing the networking. Their owners will.
Whistle's main product is a doggy version of Nike Fuel or Fitbit - a small device that attaches to a dog's collar and tracks the dog's activity and health. The broader category is called the quantified self, or in this case the quantified dog.
According to GigaOm's Quantified Canine startup Whistle starts building a dog-centered social network, Whistle is:
"tapping into that pent-up demand we dog owners have to obsessively record, catalog and share our pets’ daily lives."
The Pet Humanization trend continues to build strength - creating more opportunities for pet-preneurs.