There are 2 key reasons we think so highly of this report.
First, the Center looks at trends from a very different perspective than other trend watchers. This often results in insights not found elsewhere. The second reason is the authors are museum folks, which means the report is extremely well curated and written.
This year's report focuses on 6 broad trends:
1. For Profit for Good: explores the trend towards social entrepreneurs pioneering ways of achieving social good while forgoing nonprofit status and/or using hybrid for and non-profit business models.
2. Synesthesia: looks at is the collision of two trends—the proliferation of technologies that give us new ways to capture and share scent, sound, sight, touch and taste; and the integration of multisensory stimulation into traditional experiences that used to be premised on one main sensory input.
This is a great example of the Center's different perspective.
3. A Geyser of Information: focuses on the rise of big data.
4. Privacy in a Watchful World: looks at the flip side of big data - what it means for privacy.
5. What’s Mine is Yours: provides the Center's view of the sharing economy.
6. Robots!: covers ... robots.
While well known in the museum industry, the Center for the Future of Museums isn't well known in other industries. This is too bad, they do really good work.
BTW, if you don't subscribe to their weekly newsletter - Dispatches from the Future of Museums - you should. It's a rare week when we don't learn something of value from this newsletter.