Their platform allows women to build online stores featuring their favorite Chloe + Isabel jewelry, then market them via on and offline social networks. Think Tupperware parties going digital.
The business model of these firms is straight forward. It used to be called multi-level marketing, but that got a bit of bad name so the industry switched to social commerce.
The basics of the model are a company like Chloe+Isabel recruits independent workers to sell their products. The company provides the products and marketing support.
The independent sales rep sells the products and recruits new people to sell. The rep gets a commission on their own sales plus a commission on all sales done by the people they recruit.
The platform companies stress 2 key features in their recruiting pitches, unlimited earnings and a flexible lifestyle.
The social commerce/multi-level marketing it's a big industry in the U.S. and includes such well known companies as Amway and Herbalife. It's not surprising it's migrating online.