It's predictions season and lots of 2015 trends, forecasts and predictions lists are being released.
I'll be covering several of these lists inc the coming weeks. We'll also be releasing our 8th annual Top 10 Small Business Trends list tomorrow.
Starting our prediction season coverage is a look at Ford Motor Company's Looking Further With Ford 2015 Trends report.
Ford's been doing annual trend reports for several years. Their reports are glossy and very well written. Their trends lists tend are consumer focused and mainstream - so don't expect to be surprised by the trends.
One thing Ford does do differently from other corporations is include product ads in their thought leadership pieces. This is considered a thought leadershiop no-no, but I like it.
The ads link the vehicles to the trends in some manner. This helps show readers how trends are related products - which I think is useful.
Ford's 2015 report consists of 10 consumer focused trends. These are:
- Make Way for Gen Z
- Rally for Renegades and Rebels
- Flaunting Failure
- Carry Less Movement
- No Strings Attached
- Expanding Next of Kin
- Give and Take of Privacy
- Elusive Health
- Escape Artist
- Many Faces of Mobility
Their "Expanding Next of Kin" section includes some good data (shown below) on one of our favorite topics, pet humanization.
While the report is short on new insights, it does have interesting data and trend examples. It's also easy to breeze through so you can stop on the trends you're interested in and quickly skip by the others.
It's well worth reviewing by anyone interested in consumer trends.