They recently released their annual trends list, The Future 100: Trends and Change to Watch in 2015 (free, but registration required).
Their 100 trends (and yes, they really include 100 trends) are broken into 11 categories this year and cover everything from culture, to food and drink, to technology.
I won't attempt to synthesize their 110 page report, but below are a few trends that jumped out at me.
The Long Near Game: This is the trend towards companies increasingly doing both short and long term planning. Key quote:
Many companies are setting up long-view projects to analyze how macro shifts in the economy and consumer trends will affect them.
According to JWT, they are doing this to better understand how longer term shifts will impact their business models and long term viability.
As someone who does this type of work, I find this trend pretty exciting.
Broga Wear Arrives: Broga is the trend of men taking up yoga. Broga wear is yoga clothes for men and is exemplified by Lululemon opening its first men's store.
While I'm excited to hear yoga is becoming more popular - I've done yoga for decades - I have no interest in becoming a mamil - a term used to describe middle aged men wearing lycra bike clothes, now being extended to include lycra yoga clothes.
So no Broga wear for me, but I agree this type of clothing will likely become very popular.
3D Printing Grows Up: 3D printing is one of the most hyped technologies of the last few years, but still remains far from a mainstream activity for consumers.
JWT thinks the emergence of service providers who do the hard work associated with 3D printing will change this and start to bring this technology into the consumer mainstream in 2015.
We Don't agree and believe 3D printing is still several years away from entering the mainstream for consumers.
But we agree 3D printing is advancing and we think 2015 is the year it starts to enter mainstream use by small businesses, who are increasingly using this technology for prototyping and small batch manufacturing.
Because of this, 3D Printing is on our Top 10 Small Business Trends for 2015 list.
For info on their 97 other trends, head over to their website and download the full report. Or, look at the Slideshare below.