One of the more interesting stats we've seen lately is over 50% of the people who buy the Hasbro game Pie Face make and share a video of them playing it.
It's a simple game.
A throwing arm fires whipped cream into the face of someone behind a plastic face cut-out.
The power of the game comes from the social side.
With the advent of commonly available video recorders (our cell phones) and easy ways to post online, games now become performances we can share with our friends, family and the broader world.
The growing business importance of social sharing and creating performances became very clear to us during our 2012 research project on food trucks. Key quote from an article we later wrote about this:
The growth of food trucks is one of our favorite examples of an industry being impacted by people wanting to share experiences. There's no doubt one of the drivers of the growth of food trucks is the experience they provide and the ability for their customers to share that experience via social media.
There's a great quote from a post on the Foodess Files blog on this topic: