One of more interesting coworking space segments that has emerged is the premium priced, combination social club and coworking space.
These are the fusion of traditional social clubs and high end coworking spaces and provide a combination of business and social activities and amenities in single location.
Wallpaper's Spring Place reveals members-only live/work space in NY covers Spring New York, a good example of this type of space.
It started as venue for events, social activities and a home for fashion photographers. But they've recently announced they are adding coworking to their long list of activities.
Key quote from the article:
Known as Spring Place, the co-working/member’s club concept goes beyond just offering stylish work environs in an enviable zipcode. Spring Place does one better by providing a world-class concierge service (one recent coup includes procuring tickets for the musical Hamilton at short notice), production and editing suites, a reference library, private catering and tech support at the ready to overcome any problems. Together with beautifully designed boardrooms, executive suites, temporary showrooms and insulated conference call booths all spread over an entire floor of the building, Spring Place offers a forward-thinking selection of amenities in one very pretty package.
Of course it’s no good to just focus on work. On a separate floor, Spring Place also operates an all-day dining restaurant, bar and lounge, which in turn comes with two private dining rooms for more reserved situations. A glamorous, sunken living room and a cosy, den-like music room are available for performances, receptions, workshops, guest speakers and more.
Spring Place, which is planning on expanding to cities across the globe, is not the only space combining and blending work and social spaces.
The social club has long been a fixture in society. They've always been places that combine social and work activities, but most have heavily focused on the social.
These new combo clubs continue to provide a social side, but are much more focused on work.
Our research has consistently shown that the social side of coworking spaces are a key reason people are members. So the social side clearly continues to be important.
But it's also clear work and life are increasing blending to much greater degree than in the past. Because of this, the work side has become more important.
Social club, coworking space combos tap into both of these needs. We believe this shift in emphasis will lead to success.