Virgin has opened their first hotel - The Commons Club - in a refurbished bank building in downtown Chicago.
Virgin describes the hotel as a combination of a boutique hotel and "a bold new vision for the modern day social club".
They say the Commons Club offers “exclusivity for all” (which sounds like an oxymoron to me) and a nightly “roundtable of ideas and indulgence”.
The Chicago Tribune has an excellent article on the hotel, including their coworking-like Commons Bar space (pictured below). Key quote:
The most dramatic space, the former second-floor banking hall, has been returned to its original two-story grandeur with the elimination of a dropped ceiling and the restoration of its richly ornamented plaster ceiling. But the room, now part of a suite called the Commons Bar, is no stodgy museum piece. It has a new kick, courtesy of a towering, oval-shaped bar clad in zinc, red leather and mirrors. Throughout, outlets are ubiquitous, appealing to tech-savvy travelers.
Their very Virgin promotional video on the hotel is below.