Beekeeping has been around for thousands of years. And the process of collecting the honey has always been difficult (just ask Winnie the Pooh).
It's also hard on the bees, which often believe their hive is being invaded and attack the beekeeper.
But a father-and-son team from Australia have developed an innovative beekeeping system - Honey on Tap - that simplifies the process and makes it easier for both the keeper and the bees.
Their Indiegogo campaign has created quite a buzz (their words, not mine), and they've raised a record setting $6.3 million in advanced sales so far - and the campaign is not finished.
Quick digression - most articles on product crowdfunding campaigns describe the effort as fund raising, donations or the raising of venture captial. These campaigns are actually advanced sales where people are providing money in exchange for the future delivery of products.
I find this product and crowdfunding campaign fascinating on several levels:
1. Beekeeping has been around a long time. It's hard to believe someone didn't invent something like this before. It shows innovation can happen in any industry.
2. Crowdfunding sites continue to be an excellent funding options for creative and innovative product ideas, especially from small businesses and micropreneurs.
3. Bees are struggling due to colony collapse. It's good to see people supporting products that help bees.