Amazon recently launched Treasure Truck, a truck-based retail service in Seattle. It carries 1 item per day and cruises through different Seattle neighborhoods.
Shoppers use the Amazon Mobile Shopping app to buy items and arrange a place to meet the truck. Their first item for sale is an inflatable paddle board set for $99 that normally sells for $476.99.
The Treasure Truck is yet another example of the rapidly expanding world of truck-based commerce, which we would love to call "mobile commerce" but smartphones have already grabbed that.
Below is Amazon's video explaining their Treasure Truck.