The audience measurement giant Nielsen released new data on the total number of media users across connected devices. Their chart below (click to enlarge) summarizes the data.
Not only are lots of Americans using connected devices, they're spending a stunning amount of time on them. Key quote from Nielsen's article:
While the average American adult spent nearly a week (149 hours 14 minutes) on average watching traditional television each month in fourth-quarter 2014, other ways to connect with content were desirable as well. In that same quarter, U.S. adults spent well over 15 hours each month watching time-shifted content, close to 30 hours using the Internet on a computer, and over 43 hours using any app/web on a smartphone! In addition, consumer’s monthly time spent listening to radio was also a resounding 58 hours and 36 minutes.
Americans also love their social media. From the article:
Consumers are also spending a lot of time on social media: 133 million are connecting via computer, 142 million are using social media on an app or smartphone, and 124 million are using social media on the web on a smartphone.
Given these numbers it's hard to see where we have time for anything beyond media consumption.