Lots of buzz around Twitter talking to both Google and Microsoft about data mining deals. As reported, Twitter would license their entire feed to one or both of the search giants. Kara Swisher at the BoomTown blog broke the news.
A deal of this type would allow Google and Microsoft to add detailed Twitter information and tweets to their search algorithms. This would mean Twitter could potentially become important to search engine results and would need to be included in search engine optimization (SEO) programs. The Hubspot Inbound Marketing blog has a good discussion on this topic.
On a broader level, the continued success of Twitter shows the growing importance of the real-time web. This is a collection of technologies that allow users to get information as soon as it is published by its authors, rather than having to wait for periodic updates. Facebook is another real-time web example.
Real-time systems have changed multiple industries. Examples include real-time stock quotes changing the financial industry and real-time inventory management systems changing supply chains.
As real-time systems spread across the Internet, expect more changes.
