Venture Capital firm Kleiner-Perkins released the 2016 edition of Mary Meeker's annual Internet Trends report last week (Meeker is a partner at KPCB).
As with prior years, it's a long (213 pages), data rich set of charts looking at what's happening in the Internet economy.
Meeker's annual report is hugely popular, well worth reading and full of interesting data. But to be honest, I found it the least compelling of this multi-year, annual series. I think there are two reasons for this:
1. As the report points out, the global economy slowing and the growth of the Internet is slowing. This is leading to fewer new opportunities. Or, as the report says, the "easy growth is behind us".
2. Things don't change very fast year to year, even in the tech world. Because of that, there's simply not as much stuff that's new.
The report nicely organizes the information on the topics covered (the report outline is below). But all of these areas have been extensively covered elsewhere.
The one chart that really jumped out at me is below. It shows just how dominant Google and Facebook are in terms of online advertising. I knew this to be the case, but this chart really makes the point.
Not only do these two firms control over 60% of the online ad market, they are gaining share.
Recode has a nice summary of the key report points.