Two related articles on how freelancers and micropreneurs look at the world and their businesses caught my eye this week.
Fast Company's How Freelancers are Redefining Success to be About Value, Not Wealth covers a topic that constantly comes up in our research - the vast majority of solo and micropreneurs do not define business success purely - or even mainly - in financial terms.
Yes, they want to make money. And yes, they often would like to make more money than they are currently making.
But when we ask these folks how they define success, we don't hear much about money. Instead, we hear about job satisfaction, work/life flexibility, control and autonomy.
Much of this comes down to being able to control when, where and how they work. This schedule control and flexibility is echoed in the article. Key quote:
Time is a new currency, and successful freelancers manage, save, and spend it wisely.
We certainly agree. We even included this in our 2013 Top 10 Small Business Trends List as a trend we call Time is More than Money.
The Forbes article Why is Entrepreneurship an Alternative Lifestyle? covers a variety of ways being a solo or micropreneur changes your values. It also points out the importance of schedule control. Key quote:
... I was in control of my own time and that no employer could force me to go on a business trip or attend a meeting at a time that I thought it was more important for me to be with my kids.
In many ways you can sum up all of our research on this segment with the words flexibility, autonomy an control. This is what people are looking for when they go independent. And, of course, enough money to live on.