The 2nd installment of the Future of Small Business forecast series is available. The report covers technology trends and their impact on small business formation, operation and marketing. The report focuses on the reality of online and connective technologies catching up to the hype that has surrounded this sector for the last decade. Key quote from the report overview:
"The next decade will the see reality of technology catch up to the hype of the last decade."
The report also discusses the impact of connective technologies on small businesses. Key quote:
"As the digital infrastructure matures and becomes widespread, small businesses - traditionallly late adopters of technology - will need to aggresively use new technologies to create, build, and market their products and services. Small businesses that fail to embrace technology will be under increasing competitive pressure from more technologically savy firms."
This is the research blog for this report series, and I am one of the report co-authors. Please feel free to comment on the report or send us questions.
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