Welcome to Small Business Labs

Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

    Featured in Alltop


  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

Disclosure Policy

  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
Blog powered by Typepad
Member since 01/2005

« Avenue A:Razorfish Study on Online Consumer Behavior | Main | Yahoo Finance on Anytime, Anyplace Work »

October 12, 2007


Feed You can follow this conversation by subscribing to the comment feed for this post.

Steve King

Anita and Jeff:

Thanks for the comments. Jeff, good point about differentiation and I certainly agree.

This also relates to Anita's comment about the growing number of online community sites targeting small businesses. There are a lot, and based on what I am hearing there are going to more. Too many for most to be successful.

I think many of the vendors creating these sites are thinking in Web 1.0 terms - that they need to bring the customers to their sites and control them.

It seems to me these vendors would be better off distributing their content to other sites rather than spending lots of money trying to create a large "me to" community site.


Anita Campbell

Hi Steve,

My point wasn't limited just to blogs. I also meant to include the host of small business community sites popping up, many by vendors. It's as if the in thing is to create small business communities.

The best sites are very creative, draw readers in with interactive features, and have multiple "WIIFM" features drawing readers to come back. In the end, just as you point out, it comes down to quality.


Tim Berry

Hmmm ... "if your blog is good enough" is a nice conclusion but I'd add "or different enough, or focused enough."

There's little room left for copies, but a whole world out there for originals.

Actually this blog is a good example. You've got your focus and your personal positioning, and it works. Be yourself. Be different.


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

Emergent Research in the News

Powered by Rollyo