Innovation is rightfully getting a lot attention these days from companies of all sizes. I recently saw a presentation that included work Clorox is doing to improve charcoal. According to Clorox (the world's leader in Charcoal based on their Kingsford brand) the three keys to charcoal are ignition time, burn lenght and burn temperature.
Their new and improved charcoal product has an innovative new brick shape. According to Clorox this leads to a 38% improvement in ease of ignition, a 22% improvement in time to cooking readiness and a 13% improvement in cooking time spent above 380 degrees.
Innovation is everywhere.
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