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  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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« Clorox Buys Burt's Bees | Main | TechShop - Manufacturing Coworking »

November 16, 2007

YouTube is Mainstream

The rapid growth of online video continues to be amazing.  We first started looking in-depth at the growth of online video about 5 years ago.  The driver, of course, is broadband which is now available in over half of US Internet households and the vast majority of Internet places of business.

I was at a dinner party this week that was attended mostly by non-tech industry baby boomers.  There were multiple conversations about YouTube videos and it was clear that most everyone at the party had at been to YouTube several times in the last few months. 

This more than any data set or market research shows how mainstream online video has become.

Posted by on November 16, 2007 at 01:00 AM in Web/Tech |

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