Boomers continue to attract a lot of attention. The large public relations firm Edelman has started a boomer consulting practice called Boomer Insights Generation group. The group is going to "specialize in communications marketing strategies to reach and activate Boomers." They've also launched a Boomer blog (which, by the way, uses the exact same design elements and colors as our sister blog on Gen Y - Gen Y Labs).
They are smart people over at Edelman. They wouldn't be doing this if their large corporate customers weren't really interested in better understanding and reaching Boomers.
The NY Times has an article on boomers and "encore careers" in their Shifting Careers column. It is on boomer social entrepreneurs and Civic Ventures, a firm that enables social entrepreneurship by boomers.
We've posted a lot in the past on boomers, their growing role in small business and social entrepreneurship, and their power as consumers. We also talked quite a bit about boomers and social entrepreneurship in our forecast report Demographics and Small Business.
Hi,
Thanks for letting your readers know about Edelman's boomer group and my blog, Baby Boomer Insights! Your assumption is correct - our clients are very interested in learning more about how to reach out to Boomers. Business is good. BTW, I didn't know my blog looked like your Gen Y Labs blog, but I guess it's proof positive that great minds really do think alike! Congrats on your success!
Posted by: Marilynn Mobley | February 13, 2008 at 02:18 PM