The New York Media Loves Small Farms

There must be a real yearning in the city of New York for a return to the land, because the New York media seems to do an article on small farms almost every week.  Niche Farming Offers Way Back to the Land from the NY Times focuses on the increasing demand for niche food like artisanal cheese and truffles.  It offers advice on starting a niche farm but warns that while starting a small farm may sound like fun, profits are not easy to come by. 

But profit isn't the only reason to start a small farm, you can do it for the fame.  New York Magazine has an article describing small farmers as the new cult heros.  It discusses how New York foodies increasingly want to know what farm their food comes from, who the farmer is and how the food is grown.  Key quote:

"So New Yorkers are now beginning to fetishize farmers the way we once did chefs. Some of us make ritual trips to buy our wares at the Greenmarket, nod with recognition when our favorites are name-checked on menus, and turn out to hear them speak when they make meet-the-farmer appearances in town."

I grew up in a small farm town.  I would have never guessed the day would come when New Yorkers would "fetishize" farmers. 

Comments

[Tasha27Pate]

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[Robert Levin]

I am not surprised at all. This "trend" (not really a trend as I don't think it will go away) makes perfect sense. People are eating healthier and understand the environmental benefits of buying locally produced food.

On top of all of that, the Greenmarkets are cool and convenient.

[John Ahrens]

I also grew up on a family farm, and the idea that farmers would be "fetishized" by city folks, was totally foreign at that time.

[Dawn Rivers Baker]

You're right ... who'da thunk it?

Too bad all this new-found fetishizing isn't making it into the bank accounts of the farmers here in upstate NY.