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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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« Mobile Search Continues Strong Growth | Main | SAP's Weathering the Economy Webinar Series »

September 24, 2008


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Gary Greene

We find that WeFinanceWebSites.com is one of very few companies providing financing for websites. It's still a brand new idea for LOTS of web developers. Small companies can get great impact - and have a much bigger impression on their world - by having a professionally-designed website. And small companies are our targeted market - those who need funding in the range of $5,000 to perhaps $25,000. As you might imagine, since the collateral is mostly 'vapor' we do require pretty strong credit, but we're funding website development projects for customers across the US.

Miranda Tan

great article!

With myprgenie, companies of all sizes can create a profile for themselve in less than 5 minutes. This is a great PR tool for small businesses because they can create a social media profile and upload all their marketing materials instantly.

to learn more about myprgenie, please go to our site at www.myprgenie.com.


David: The data is not broken down by industry as far as I know.

However in our work on the local web we've noticed that size and the owner's comfort level with technology are the two main drivers of whether or not a local small business has a website.


David Coats

Interesting stuff. I've worked with several small businesses owners lately, a couple of whom seemed to have a psychological barrier to launching a site. It's too expensive, I'll have to learn to write code, and so on.

I'm curious if these findings are broken down into business categories... I have a feeling that locally-focused businesses (local retailers, restaurants, etc) might make up the lion's share of this group. There's a myth out there that the web isn't useful for businesses that are restricted to small geographic areas.

Thanks for the insight!

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