HubSpot is an search engine marketing company that targets small and mid-sized businesses. They recently released an online marketing prediction list for 2009.
The entire list is quite interesting and useful, but one prediction jumped out at me:
"Marketing Software Will Become as Critical as Accounting Software.Companies like HubSpot, Constant Contact, Unica, Omniture, etc will demonstrate that a company without marketing software is a company without a future. The software the marketing department uses will become more important than the creative agency they use. Software will be as critical for marketing as it is for accounting."
In our research we regularly see examples of small businesses that have gained substantial competitive advantage through online marketing. We agree that online marketing tools and software are becoming mission critical for an increasing number of small businesses, which is why we included this in our 2009 Small Business Trends list.
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Posted by: seo consultant | February 08, 2009 at 11:43 PM
HubSpot is spot-on with this one. We work with thousands of small businesses and the trend we've seen is that the most successful small businesses all have solid marketing systems & software (site analytics, autoresponders, marketing-focused CRM software, etc.). Thanks to the Internet & SaaS, now the little guys have tools & software typically reserved for enterprises.
Posted by: Dave Lee | January 12, 2009 at 07:16 AM
I'm glad you agree. Some of my predictions are a little out there. I think this is one that is pretty solid.
Data + Software first. Creative + content second.
You might enjoy this article too.
http://blog.hubspot.com/blog/tabid/6307/bid/4390/4-Components-of-a-Successful-Internet-Marketing-Strategy.aspx
Posted by: Peter Caputa | January 07, 2009 at 10:00 AM