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« Most Americans Are Not Techies | Main | Forrester on The Future of the Social Web »

June 23, 2009


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Xavier Russo

As Fredric Paul points out, "small and midsize companies use and think about software differently than larger companies"

We see that with many of our clients. Their focus is on business outcomes, not IT tactics/goals. They sense the potential for using software to improve their business ... but are often unsure where to start.

Of course, the IT industry doesn't help matters with its continual hype and frequent use of technical jargon. SMB owners are busy people who don't have the time or inclination to wade through all that.

Still, over the next year or two I think we're going to see a strong uptake of SaaS solutions by small business owners, as they come to appreciate (1) not having to worry about IT/hardware issues (2) the cashflow benefits of monthly subscriptions vs hefty upfront licenses (3) simpler, more user-friendly software.


custom business softwares have many advantages over standard business software. Many business softwares use operational research methods and algorithms for optimum utilization of resources, maximizing profits and minimizing costs.

Kaushal Sarda

I think the cost factor ( both the license cost and the cost of managing the software) are very important to any SMB.

Even in India I have seen that most companies are mostly looking for simple tools for content collaboration, CRM, etc.

We recently launched a web application called Uhuroo which provides a smart & secure way to share and collaborate on content (document,images,or any other kind of files) with distributed teams, partners, customers and other collaborators.

The response that we have got from Indian SMB firms has been very encouraging.

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