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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
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« Drilling Innovation Changing Natural Gas Industry | Main | Virtual Good $1 Billion Industry in 2009 »

October 15, 2009


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I think you have highlighted the Network Solutions Small Business Success Index (SBSI) study very interestingly. I like this posting very much.


Hi Steve, thanks for highlighting the Network Solutions Small Business Success Index (SBSI) study. We have actually seen a rise in social media usage by small business since the first study. The second wave of our SBSI study saw an increase from 12% to 17% of small business members using social media. Please refer to our second wave of the SBSI study conducted this June at http://growsmartbusiness.com/wp-content/files/SBSIwave2.pdf. Slowly but surely, the adoption rate is increasing as more and more small businesses start taking SEO seriously and consider a strong online presence as key to small business success.

Best regards,


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