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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
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October 13, 2009


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After reading the book, I'm quite surprised at the controversy it's generated.I m aggred with your openion.
floor cleaning chemical Palm Beach

Steve King

Anita: Good point about the dot comm era.

I'm not sure how many remember that free was a big mantra during that time. I think we pretty much proved that no revenue doesn't work very well back then.

Unless you got acquired for huge sums of money despite the fact that your company had no hope of success.

I miss those days...:). Great parties too.



Agreed, Steve. Free is not a business model -- it's a marketing technique. Not even always a strategy -- sometimes a mere tactic.

I thought the book Free had good insights, but I would have preferred that it not contend that giving away something for free was a new economic model (...shades of the DotCom era and the so-called "new economy" and all that).

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