Despite the common wisdom that TV is dying, statistics show otherwise. An example is the number of TVs per household in the US. According to a recent Nielsen study, the average US household has 2.86 TVs.
This is 18% higher than 2000 (2.43) and 43% higher than 1990, when the average household had 2 TVs.
This means the average number of TVs per household exceeds the average number of people per household. According to the US Census, the average US household has about 2.56 residents.
We not only own more TVs, we are also spending more time watching them. Americans, on average, spend 153 hours per month watching TV.
These numbers refer to traditional TV. Adding Internet viewing raises both the number of screens per household and the amount of time spent viewing TV content.
So watching TV is not dying. But viewer fragmentation and competition from the Internet is taking its toll on TV business models. The UK recently became the first major economy where advertisers spend more on Internet advertising than on television advertising. Smaller economies, like Denmark, have also seen Internet ad spend pass TV spend.
And the U.S. will likely see Internet ad spend exceeding TV spend this year or next year.
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Posted by: watch lost | October 30, 2009 at 04:14 AM
4:1 TVs to humans. If a DVR counts as another TV, the ratio is worse... Scary.
Posted by: twitter.com/PutItAway | October 06, 2009 at 01:30 PM