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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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« Green is the New Black for Baby Products | Main | The Rise of the Homepreneur »

October 22, 2009


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If you are willing to buy real estate, you will have to receive the home loans. Moreover, my father usually utilizes a bank loan, which seems to be the most useful.

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The study results indicate that, despite comfort with email and social media, many small businesses are still very wary of newer online marketing channels such as banner advertising and search-engine marketing.More than half of all respondents say they won’t do online banner ads in 2010 and 24% say they won’t do SEM, despite the fact that many view both advertising and SEM as important to their future success.


We recently surveyed our 22-member board of directors (all small business owners) and half of them use social networking tools for business purposes. But our association pushes Twitter, Facebook and LinkedIn pretty heavily to our members.

Susan Oakes

I am glad you wrote this article as some are taking the results as being gospel and and are statistically representative.Often I find you can't find the relevant information such as sample mix, characteristics etc even when you search for them. They also generally do not tell you what the questions they asked as this can skew the results.

Robert Dempsey

It's good to know who these surveys are surveying. I personally know many small business people here in Orlando, many of which are 1-2 person companies, that have no idea how to get into social media and don't use it. I also know many tech savvy small businesses here (< 10 employees) that heavily use social media. All numbers need to be given context, otherwise they are hard to rely on.

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