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Emergent Research

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
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« The Rise of Social Games | Main | It's All About Leads »

November 13, 2009

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4gb micro sd

"The concept of an 'average American' is gone, probably forever," demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. "The average American has been replaced by a complex, multidimensional society that defies simplistic labeling."


Allen

I think it's refreshing to see multiculturalism in the United States. It's amazing how angry the white "average American" gets over these kinds of facts though.

Bethany

Even though there is no longer a definable "average American" there will be a certain segment of people who'd like to think of themselves as average Americans.

Marketing is about storytelling - the "average American" will remain a desired story for some time -- marketers will have to find a way to define what the perceived (or ideal) average American has become (even if technically/statistically it doesn't exist).

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