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  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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« When Do Megatrends Matter? | Main | Intuit Trends - Social Data on Small Businesses »

November 04, 2009


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Thanks so much for this great article. I love A/B testing. When I first started my business (with dreams of how to make big bucks in my mind) I had my website developed. I did not do A/B testing at first. I would just throw a website down for a few weeks and make changes as I saw fit. That was a huge mistake for my business. As soon as I started doing the A/B testing, I started to notice what was working, and what was not. It really helped my business out because I finally knew what was best for my customers. Thanks again for the great post.

marketing automation software

Thanks for the post Steve. It's almost vital small to medium sized businesses use tools such as marketing automation to support revenue generation initiatives. Smaller organizations typically do not have formal and structured sales and marketing practices. Marketing automation can help implement lead qualification, lead distribution, lead nurturing in a systematic way. It can also help identify website visitors as new leads. Effectively, it's like getting a new sales person on your team at a fraction of the price.


Analytics is very hard for all of us. While prices vary widely for web analytics software, these tools are well within the reach of most small businesses.


Indeed, and the web will continue to evolve, we have to constantly keep our minds open and be prepared to a whole new change, the sooner the better.


The tools are going to be fantastic. I can't wait to see what the next generation of apps can do. It's awesome seeing the progression of the web over the last decade.

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