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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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« Do Small Businesses Still Need a Website? | Main | Is Sam's Club the Answer to the Small Business Credit Crunch? »

July 13, 2010


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Increase Traffic

I do not think facebook will ever replace business websites. I think that if a business is well, has enough revenue, and plenty of information to provide it will have its own site. I think the smaller businesses are the ones that will tend to benefit more from social networking sites. We also have to keep in mind that it depends on the service or products the business provides.

Christian Joe

facebook is cool,but i don't use it anymore...

David Fischlowitz

Small businesses with lots of detailed information or technical specifications for their products or services will always benefit from their stand-alone website, but social media venues will increasingly drive traffic to those sites. Small businesses with the primary function of getting customers on the phone or in the door will transition to exclusive social media presence foregoing their traditional website.

michael webster

Because it is easy to do, small businesses might be tempted with Facebook.

Personally, I think that this will be a mistake because Facebook solves a problem that small businesses don't have: it shows your customers what your other customers look like and who they are. That is a network problem most small businesses don't need to solve.

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