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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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Member since 01/2005

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November 29, 2010

News and Information a Barbell Industry

I was looking through the State of the News Media annual report and ran across this interesting bit of data:

"... 80% of the traffic to news and information sites is concentrated at the top 7% of sites. The vast majority of the top news sites (67%), moreover, are still tied to legacy media ..."

There are, of course, millions of small news and information sites (including this one) that share the other 20%. 

News, like almost every other industry we've looked at, is a barbell industry.  By this we mean an industrial structure with a few giant corporations on one end, a narrow middle consisting of a shrinking number of mid-sized firms and a large and growing number of small, micro and even one person firms on the other end.

Our Industry Structure category has a lot of posts on barbell industries. 

Posted by on November 29, 2010 at 01:00 AM in industry structure |

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