Welcome to Small Business Labs

Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

    Featured in Alltop


  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

Disclosure Policy

  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
Blog powered by Typepad
Member since 01/2005

« The Wall Street Journal on The Rise of the Lazy Locavore | Main | The Age of Co-Creativity »

November 22, 2010


Feed You can follow this conversation by subscribing to the comment feed for this post.


While we love social media at College Pro, we don't sell a lot of painting jobs using Twitter or Facebook. All of that marketing comes the old fashioned way... through knocking on doors, cold-calling, and word of mouth. Plain old face to face interaction still trumps new media when it comes to selling, in a lot of cases anyway.

Anita Berlanga

SM is useful but only to a point - for manufacturers, it's a great way to get basic information out - with the understanding that most customers don't have a whole lot of time to review Social Media. Tweeting all over the place makes them crazy and they will quickly tune you out!
Use Social Media judiciously and it can work well for your business.

Geri Stengel

Over-hyped or under-planned? Social media, like traditional media, have to planned to incorporate the strengths of each media, the demographics of the target audience, and the message you're trying to communicate. No one would set up a broadcast campaign without determining what programs your market watches, what your message points should be, etc. Social media are no different.

Social media results are disappointing because businesses and other enterprises, such as nonprofits, try to jump into the deep end without learning how to swim first. That, at least, were the findings of our August 2010 survey Nonprofits and Social Media: It Ain\'t Optional

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

Emergent Research in the News

Powered by Rollyo