Welcome to Small Business Labs

Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

    Featured in Alltop


  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

Disclosure Policy

  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
Blog powered by Typepad
Member since 01/2005

« 27% of Small Businesses Using Facebook | Main | Baby Boomer Startups - Need, Ennui or a Lack of Alternatives? »

March 17, 2011


Feed You can follow this conversation by subscribing to the comment feed for this post.

facebook timeline application

Will Facebook pages replace websites? ... it seemed everyone was talking about whether Facebook pages will replace traditional websites.

Jamie Fairbairn

I think your post is spot on. I work with a lot of small business owners in the UK and have seen a few start-ups building a Facebook page rather than a conventional website to cut down on time and costs.

However, I agree that over the next 5 years this number will grow and I can only see Facebook adding business-centred features in the future.

Janet T.

Generally, Individual websites will still dominate the business world because as a consumer, I would want to know more about the business and the products they're selling. Facebook only offers limited capabilities for business.

Becky Kate - signaturefiling.com

I definitely think Facebook might become more popular for small businesses than having their own websites. I've noticed that in my own work as a social media marketer, I've been working harder at getting views on my company's Facebook page than actually getting visitors to the website.

xbox wireless controller

As Facebook is born on the social media World, It seems that it is becoming more popular as it goes further on it's progress. It is getting more and more Gigantic that it made it fellow social Medias left on it's way. But the questions is that, How far thus face grow?


All depends on the objective of the site


I think that as the ability for retailers to design their Facebook Pages with all of the functionality of their webpages the shift will increase.
Shopping is a very social activity. Showcasing store offerings right within Facebook will allow customers to browse while they chat, share, and connect with their social network. This is great for retailers as it creates great referral advertising by having people talking about and sharing products on theirs and their friends Facebook wall.


Facebook has millions of users, visitors and still counting. It is a fad even for businesses. However, I think traditional websites will still dominate as the primary web presence in the next 5 years. Basically, my reason is that I want to have a unique site as what I wanted my business to be, distinct. I can put my imagination, the designs that I want in a website with several pages to drag a market with my own creative strategy. http://businessoptimizercoach.com/

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

Emergent Research in the News

Powered by Rollyo