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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
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August 08, 2011


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I haven't looked at the research, but I doubt they interview all facebook users, and if they didn't interview them all, the data isn't credible.

I would agree that social networks make us more social, but not necessarily trustworthy. The thing is, trust online seems to be something completely different from trust in the real world. people we just met we tend to add as a friend on facebook, even though we wouldn't call them a friend in real life.


I agree. Social media has been playing an important role in people's life. People who use and follow on social media sites are more likely to be more active.
In business terms, social medias are great ways to market the audience.

I work for EF Buys, the small business daily deal site. Social network has been working for us.


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