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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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July 30, 2012


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Justin Amendola

A related point here...

I find it interesting that many small business growth stories arise when the owners never intended to become big companies.

One reason might be that too big a focus on growth at a business' early stages might lead to lapses that prevent the business from ever getting off the ground.

For example, is it more important to have an iron-clad, 5-year business growth plan or to focus on delivering a quality product/customer experience that customers will want?

Perhaps you're seeing a significant segment of small business owners choosing to focus on the latter option early in their businesses' life cycles? I think your point about quality of life is also involved.

I'd argue that the "quality" approach is just as likely to result in huge growth - even if unintended when owners start the business.

Phoenix Search Engine Optimization

I think a lot of people start businesses just to fill some needs and not just because they want to be super successful business men and women. If the business provides what they need, they may be focusing their efforts somewhere else.

Steve King

There are lots of reasons why small business owners choose not to grow, but the reason most often cited is lifestyle.

Growing a small business takes a lot of time, effort and energy. Many aren't willing to trade-off family time and work/life balance just to have a bigger business.

For example, I'm not planning to grow my small business (Emergent Research). The reason? I have other things I like doing with my time.

Trent Jones

Why wouldn't you want to grow your business as big as possible. There are sticking points when starting a business, but not anything you can't over come. I've heard that executive business coaching, or a business coach can provide a lot of help growing a business.

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