Regular readers know we love pet trends here at Small Business Labs.
The New York Times article Pet Amenities for New York's Lucky Dogs covers how NY landlords and developers are adding pet friendly amenities "to entice renters and buyers devoted to the four-legged members of their families."
One of the leaders in dog friendly housing is Related, which has rolled out a concept they call Dog City to several of their housing developments.
Key quote on Dog City from a Related press release:
Encompassing 800 square feet, Dog City at Abington House will offer an indoor play area, state-of-the-art grooming and training facilities, and a wide range of services, from luxurious pooch-pampering treatments to veterinary care with an onsite AAHA-certified practitioner providing both conventional and alternative therapies.
“For a dog owner in Manhattan, there is no better perk or anything more convenient than having a dog-walker, dog groomer and vet all right in your building; it’s the ultimate luxury."
The release goes on to talk about some of the other services being offered:
Pet owners at Abington House will also be able to take advantage of Dog City’s services, including overnight dog-sitting, cat nanny, a solo or buddy dog walk. With an expert Dog Concierge on-staff to help coordinate everything, being a pet owner has never been easier. From scheduling treatments to arranging for boarding at the city’s esteemed crate-free facilities to overseeing exercise and nutrition regimens while you’re out of town, pet owners can rest assured their pooch is always in the best hands.
Dog City will even post your dog's activities to social media.
The article picture below shows a Dog City employee posting a picture of play time. I assume it's for the for the pets’ owners to see - I don't think we've reached the point where the dogs are following Instagram feeds.
Dog City membership is not cheap. The NY Times article reports:
Members pay a $250 annual membership fee plus monthly add-ons ranging from $40 (for self-service use of the facilities in the off-hours) to $750 (daily day care with walks and report cards written by handlers, plus an ear wash and “pawdicure”).
When we first started covering pet trends years ago I would have poked fun at the idea of an on-staff Dog Concierge.
I also would have laughed at doggie report cards.
But dogs are people these days and many dog owners are insulted when you make fun of these things. So I try not to.