Intuit released their latest Dispatch from the New Economy - The On-Demand Workforce.
How The On-Demand Economy is Reshaping the 40 Hour Work Week, from Intuit VP Alex Chriss, covers the study in more detail.
The study covers a lot of ground.
But to us the key data shows most on-demand economy (ODE) workers are satisfied with their work, plan to continue working in the ODE and are even happier because of their ODE work.
Key quote from Alex's article:
"... our data also shows that there is high satisfaction with on-demand work, precisely because it fits a unique need.
- 70% of on-demand workers are satisfied with their work.
- 81% plan to continue working with their primary on-demand economy partner over the next year.
- 63% say they are happier because they are working with an on-demand economy partner.
The reason satisfaction levels are high is most people working in the on-demand economy are doing it because it provides a highly flexible way to supplement their income.
Key stats on this:
- The average ODE worker works 12 hours per week in the ODE.
- 63% say their primary motivation is to earn supplemental income.
- 46% say their primary motivation is to create and control their own schedule
- Only 11% reported turning to on-demand work because of an inability to find a job.
The debate around ODE jobs is a muddled one in our opinion.
Most of the arguments about ODE jobs being bad assume the people working in them want full-time jobs.
And yes, some do.
But as this research - and other research - shows, most don't.
We'll have more on this over the next few weeks. In the meantime, click here for the dispatch.
Emergent Research (that's us) partnered with Intuit and the strategic market research firm Rockbridge Associates on this study.
Comments