"...over a quarter (26.0%) of US adult internet users—or 56.5 million people—will use a sharing economy service at least once in 2017. This is a higher figure than previously projected due to stronger-than-expected uptake of both ride- and home-sharing services."
This is up from 44.8 million in 2016.
And as the eMarketer chart below shows, they're forecasting that 86.5 million US adult Internet users will use a sharing economy service in 2021.
Equally impressive are their 2017 numbers for Uber and Airbnb.
They say 36.8 million Americans will use Airbnb at least once and 44.4 million will book at least one ride on Uber this year.
Despite all the turmoil at Uber and their negative press, eMarketer is still very bullish on the company.
As their chart below shows, they expect Uber to continue its rapid growth over the next 4 years.
It's clear there is a lot of demand from both consumers and businesses for services like Airbnb and Uber. It's also clear that on-demand and sharing economy products and services in general are also in demand.
These services take advantage of lightweight business infrastructures, reduce capital requirements and turn fixed costs into variable costs.
This combination cuts overall costs and increases efficiency. And in the long run, efficiency wins.
We've been tracking these trends for over a decade and they continue to drive innovation and change how business is done.
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