Campaign's How will adland's freelance industry and gig economy change due to COVID-19? covers how a group of advertising industry executives think the gig economy and freelance work will evolve in the aftermath of the coronavirus pandemic.
All of the answers are interesting, but one really jumped out at us.
According to Karen Kaplan, CEO and Chairman of Hill Holliday:
"Moving forward, we’re all going to have to run a little leaner and start staffing to the valleys, not the peaks, which should bode well for freelancers. This experience is also teaching us all how to collaborate better with people, both inside and outside our agencies."
This succinctly sums up what we also think is going to happen post-pandemic.
We'd just add it won't just be ad firms that do this.
We think organizations of sizes and types will use more nonemployee labor to increase their business flexibility and agility.
