The magazine Marie Claire was first published in 1937 and describes itself as "the site that women turn to for information on fashion, style, hairstyles, beauty, women's issues, careers, health, and relationships."
The magazine has long targeted working women, so it's not surprising they are covering freelancing.
But what's a bit surprising is the extent they are covering it.
Marie Claire is currently featuring a multi-article Guide to Going Freelance as its top content offering right now.
The guide starts with The Grey Area Economy, which covers the growing role freelancers are playing in the economy and some of the issues they face. Think of it as an overview of freelancing.
The guide continues with three other articles, each of which covers a specific freelancer-related topic. These are:
- How to Afford the Freelance Life
- Maximize Your Productivity as a Freelancer
- Freelancing With Benefits? You Bet.
All the articles are well done and contain useful information, especially for those thinking about becoming a freelancer or new to freelancing.
But what makes this interesting from a trends perspective is this coverage is a clear sign of how mainstream freelancing has become. It's now a major topic in general interest publications.
It wasn't that long ago when this was not the case.