The 2021 edition of the annual Wunderman Thompson Future 100 report was released last year. It's one of our favorite trend reports.
Here's how Wunderman Thompson, a global advertising and marketing agency, describes the report:
The Future 100: Trends and Change to Watch in 2021 highlights emerging consumer behaviors with 100 trend predictions from Wunderman Thompson Intelligence.
Trends span culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, work and finance.
Each includes an original analysis of why it matters for the organizations whose products and services we use daily.
This year’s report also includes 21 exclusive predictions from leading experts across industries to mark 2021.
As with past years, the 2021 report is beautifully produced and long - over 200 pages.
This year's report has more on work and entrepreneurship than prior years. This is partially due to the pandemic, which has accelerated the blending of work and life.
It well worth skimming for anyone interested in trends.