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  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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February 05, 2021

Side Giggers and Independent Workers in Super Bowl Ads

We haven't seen all the Super Bowl ads yet, but we know independent workers will be featured in two of them.

Squarespace's ad (below) features Dolly Parton singing 5-9, a take off on her hit song and movie 9-5.  It shows a variety of side giggers pursuing their passions.

Fiverr also has a Super Bowl ad, but we haven't seen it yet.  But no doubt it will feature creative independents.

Being featured in Super Bowl ads is a clear signal that independent work in general and side gigs have gone mainstream.

 

 

Posted by on February 05, 2021 at 09:42 AM in gig economy, trends |

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