Business Insider has an excellent interview with Richard Florida, a leading expert on cities and urbanism and the author of The Rise of the Creative Class.
The interview covers a lot of interesting ground, and it’s well worth reading.
But one quote from Florida really jumped out at us:
Human beings are social animals. We require connection, we require human interaction. Remote workers who are by definition working outside of the office will require more of this.
People will gravitate to places where they can meet and interact with others outside of the home and outside of the office.
The big question of our time, which we are just beginning to engage, is what is the ecosystem that is required for remote work?
That ecosystem is a community, not just a technology equipped home-office. The places that can build that ecosystem or where that ecosystem arises organically will be the big winners in the age of remote work.
This reads like a sales pitch for coworking.
And we believe coworking will become a key part of the remote work ecosystem and one of the big winners in the age of remote work.
