The venture capital firm Antler recently released The Ultimate Guide to the Creator Economy.
The guide includes the map below (click to enlarge), which shows, by category, "the 220+ platforms that are empowering creators to make an income by doing what they love."
We like their taxonomy, including their category descriptions:
- Audience curation: The platforms that are enabling creators to build foundational audiences. This allows creators to turn casual fans into super fans.
- Audience monetization: The platforms that support creators to monetize their audience once they have a following.
- Vertical platforms: The platforms that are niche but potentially mega players. They focus on one vertical area for the creator, such as Fitness or Gaming.
- Community management: The platforms that supports creators to own their audience.
- Creator tools: These are tools that creators can use to build and grow their businesses.
Each of these areas is described in much more detail, including examples, in the Antler article. It's well worth reading if you're interested in the creator economy.
