the Tilt, a content marketing site, recently released The Unconventionals, a survey and study of online content entrepreneurs.
They describe content creators as:
"Content entrepreneurs (CEs) make money by turning valuable and interesting content into revenue streams. Some are solopreneurs making a comfortable income based on sharing their unique expertise with a niche audience. Others are powering high-growth content ventures that employ many."
The survey respondents split almost evenly between full-time content creators (52%) and part-time content creators (48%). And the vast majority (roughly 90%) appear to be solopreneurs (the report is a bit hazy on this topic).
Like independent workers in general, content creators value the freedom and independence self-employment provides. They also choose to be content creators to pursue a passion or interest.
As the Tilt chart below shows, the benefits from being a content creator are very similar to the benefits reported by independent workers in general.
The Tilt study is quite interesting and well worth reading, But be aware they don't mention how they sourced their survey respondents. This likely means it was a convivence sample of some sort.
This isn't wrong or bad per se, but it does mean the survey may not be statistically representative of content creators in general.
