Good Morning America had an excellent segment on gig economy side hustles this morning (see the video below).
It focused on women and side gigs, but they hit on the main reasons both men and women get side jobs - they provide a flexible way to supplement their income and earn money in response to a financial shock.
We also liked the end of the segment when the announcers talked about the side gigs they've done. The fact that TV personalities have done side gigs illustrates how common they are.
Good Morning America covering the gig economy is a clear sign that it's mainstream.