No, this report is not about the metaverse or Meta the company.
The Meta Trend Report "synthesizes 500+ trends from 40+ reports, ranking the 14 most frequently reported cultural trends for 2022."
The sources included:
"Reports were sourced from: Accenture Retail, Bombas & Parr, Canvas8, Catawiki, Deloitte Insights TMT, Dentsu Creative, Dentsu Media, Deposit Photos, Exploding Topics, Falcon, Foresight Factory, Fjord Accenture, Future Laboratory, GWI, Instagram, Lippincott, Mintel, MTM, Nourish, Mind Body Green, Pinterest, Sparks & Honey, Spring Wise, Trend Hunter, Trend Watching, Ultra Violet, We Are Social, Webby, Well + Good, WGSN, Wunderman Thompson and more."
The report is written and curated by Matt Klein, who is a "cultural theorist" and the trends and strategy lead for Reddit.
The report chart below (click to enlarge) illustrates the 14 trends:
For each of the 14 trends a summary is provided, along with a list of the sources citing the trend.
Trend curation and synthesis is something all trend analysts do when compiling their trends lists.
So you can think of this report as a curated and synthesized list of a bunch of other curated and synthesized lists.
But we don't mean to imply the Meta Trend Report isn't of value.
Just the opposite. We find it very interesting and useful to see a consensus view of the top trends.
And we think anyone interested in trends will find the report well worth reading.
